2018
Comissioned by Alpargatas
Comissioned by Alpargatas
Havaianas Loves Globo
The Globo is a traditional salted flour biscuit from Rio de Janeiro, produced by Panificadora Mandarino for more than 60 years, Today, it is one of the symbols of life in Rio. It's impossible to pass by a beach in Rio without hearing the vendors of Biscoito Globo, just as it's impossible to go to a beach without seeing Havaianas.
This sandal unites the traditional Top Havaianas shape, with the most beloved rounded manioc flour biscuit in Brazil. I designed the Illustrations and the key visual for the campaign Havaianas︎Globo to celebrate it.
Scope:
Illustration
Design
Key Visual
Team:
Creative Direction: Marcus Sulzbacher
Design Direction: Dandara Hahn
Illustrations: Dandara Hahn
Agency: AlmapBBDO
Client: Havaianas
The Globo is a traditional salted flour biscuit from Rio de Janeiro, produced by Panificadora Mandarino for more than 60 years, Today, it is one of the symbols of life in Rio. It's impossible to pass by a beach in Rio without hearing the vendors of Biscoito Globo, just as it's impossible to go to a beach without seeing Havaianas.
This sandal unites the traditional Top Havaianas shape, with the most beloved rounded manioc flour biscuit in Brazil. I designed the Illustrations and the key visual for the campaign Havaianas︎Globo to celebrate it.
Scope:
Illustration
Design
Key Visual
Team:
Creative Direction: Marcus Sulzbacher
Design Direction: Dandara Hahn
Illustrations: Dandara Hahn
Agency: AlmapBBDO
Client: Havaianas