Recognitions:Cannes Lions Festival of Creativity, 2019
Gold, Industry Craft
Shortlist, Design
Clio Awards, 2019
Shortlist Design
Clube de Criação São Paulo, 2019
Bronze
Silver
BlackBox
The history of the African diaspora does not begin with— and should not be defined by - slavery. Before Africans became enslaved, they were members of societies—people with expertise in many fields, contributing to human history with important inventions that range from the telescope to setting the basis of cubism in art.
Those stories should be in school books, but too often are not. Zumbi dos Palmares College - the only internationally known college in Brazil targeted to black people - decided to fix this. 15,000 hours of work by African-Brazilian researchers, historians, journalists, teachers, and people involved in Black culture begat a 200-page book that helps reshape history for readers: the Black Box. To reinforce the project, a map of Quilombo dos Palmares was used as icon, this huge symbol of resistance to black people in Brazil, to form all images in the book through generative design. A code was created, that transforms the map into tiny particles, literally inserting the DNA of Black Brazil’s history into every illustration.
Plus, the book includes black boxes in translucent tracing paper, revealing important historical information when the pages are turned over. Additionally, each chapter of the book became a subject of the classes teached at Zumbi dos Palmares College and was integrated into the syllabus of different college grades.
Scope:
Conception
Art Direction
Creative Coding
Book Design
Writing
What I did:
Conception, Art Direction, Graphic Design and Editorial Design.
Team:
CCO: Ricardo John
ECD'S: Cassio Moron, Rodrigo Damata
Creative Direction: Danilo Janjacomo
Head of Art: Talita Cardozo
Graphic Design: Dandara Hahn, Paula Bustamante
Editorial Design: Dandara Hahn, Paula Bustamante
Art Direction: Dandara Hahn, Leticia Tercini, José de Oliveira
Creative Coding: Simon Fernandes
Chief Editor: Ariane Polvani
Copywriting: Ariane Polvani, Thamara Pinheiro, Clecius Gonzaga
Coauthors: Cileda dos Santos Sant'anna, Natanael Santos, Patrícia Nascimento, Rosenildo Ferreira, Telma Cezar da Silva
Agency: Wunderman Thompson São Paulo
The history of the African diaspora does not begin with— and should not be defined by - slavery. Before Africans became enslaved, they were members of societies—people with expertise in many fields, contributing to human history with important inventions that range from the telescope to setting the basis of cubism in art.
Those stories should be in school books, but too often are not. Zumbi dos Palmares College - the only internationally known college in Brazil targeted to black people - decided to fix this. 15,000 hours of work by African-Brazilian researchers, historians, journalists, teachers, and people involved in Black culture begat a 200-page book that helps reshape history for readers: the Black Box. To reinforce the project, a map of Quilombo dos Palmares was used as icon, this huge symbol of resistance to black people in Brazil, to form all images in the book through generative design. A code was created, that transforms the map into tiny particles, literally inserting the DNA of Black Brazil’s history into every illustration.
Plus, the book includes black boxes in translucent tracing paper, revealing important historical information when the pages are turned over. Additionally, each chapter of the book became a subject of the classes teached at Zumbi dos Palmares College and was integrated into the syllabus of different college grades.
Scope:
Conception
Art Direction
Creative Coding
Book Design
Writing
What I did:
Conception, Art Direction, Graphic Design and Editorial Design.
Team:
CCO: Ricardo John
ECD'S: Cassio Moron, Rodrigo Damata
Creative Direction: Danilo Janjacomo
Head of Art: Talita Cardozo
Graphic Design: Dandara Hahn, Paula Bustamante
Editorial Design: Dandara Hahn, Paula Bustamante
Art Direction: Dandara Hahn, Leticia Tercini, José de Oliveira
Creative Coding: Simon Fernandes
Chief Editor: Ariane Polvani
Copywriting: Ariane Polvani, Thamara Pinheiro, Clecius Gonzaga
Coauthors: Cileda dos Santos Sant'anna, Natanael Santos, Patrícia Nascimento, Rosenildo Ferreira, Telma Cezar da Silva
Agency: Wunderman Thompson São Paulo