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Comissioned by Alpargatas
Havaianas + MoMA
Havaianas was one of the itens featured on MoMA’s exhibition “Items: Is fashion modern?”, an investigation of 111 garments and accessories that have had a profound effect on the world over the last century. Our job was to create a special mailing to tell people the news. This proposal focused on the way that art galleries and museums transport their pieces, this way, the classic Havaianas were treated as an art piece itself.

Art Direction

Creative Direction: Marcus Sulzbacher
Design Direction: Dandara Hahn
Logo: Dandara Hahn
Design: Dandara Hahn & Johann Vernizzi
Motion: Fabio Gular
Photography: Mariana Valverde
Agency: AlmapBBDO