This is a special packaging created for the Cheetos Brazilian line. The main idea was to use the snack's shape and transform it into a graphic element, using it's pattern over a silver background to create an visual effect on the supermarket shelves. The flavor distinction is made through the color code, already established and recognizable by the consumers. We also reorganized the information's hierarchy on the packaging and redesigned the way they are displayed.

Scope:
Packaging
Graphic Design
Art Direction

Team:
Creative Direction: Marcus Sulzbacher
Design Direction: Dandara Hahn
Design: Dandara Hahn, Johann Vernizzi
Design production: Wherlon Silva, Silvia Higashi
Photography: Mariana Valverde
Agency: AlmapBBDO

Font:
Cooper Black by Oswald Bruce Cooper