Rebrand for one of the largest after-sales company for watches, sunglasses and accessories in Latin America. Chilli Beans was founded in 1997 by businessman Caito Maia and today it maintains approximately 700 franchises throughout Brazil, in addition to stores in other countries such as the United States, Peru, Portugal, Mexico, Thailand, Colombia, Chile, and the United Arab Emirates. The work was done closely with the Chilli Beans team to create a bold and new visual identity that has impact and relevance with powerful photography, as the brand was known for its ads in the early 2000s. I carefully redesigned the brand’s core equities into the most confident versions of it, the logo, and the new guideline for it, bringing a bolder new vision. The result is a sharper and more deliberate visual language that leverages existing recognition while allowing the brand to scale in new ways.

Scope:
Branding
Art Direction
Visual Identity

Team:
Creative Direction: Marcus Sulzbacher
Logo: Dandara Hahn
Design Direction: Dandara Hahn, Paulo Altieri, Johann Vernizzi
Art Direction: Dandara Hahn, Paulo Altieri, Johann Vernizzi. Neto Belchior, Fabio Girardi
Motion: André Portnoy
Rebrand Agency: AlmapBBDO & EnergyBBDO
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Campaign Olho no Olho: Enzo Giacomin
Campaign Olho no Olho Agency: Purple Cow
Campaign Olho no Olho Animation: Sailor Studio